West
End Apparel group Inc. specializes in product development and apparel sourcing Mail Order retail and Internet companies around the world. We do
private label apparel for women, men and children. Our highly trained staff
and state-of-the art systems allow West End to provide expertise in all
phases of garment manufacturing from conception through timely delivery.
West
End Apparel is the brainchild of Naina Bindra
and Kenny Bindra, the idea was conceived in
India, and took birth in New York, USA, the commercial capital of the world,
in the year 1992.
The
story began with them starting the company to supply garment accessories to
the local manufacturers in the USA. These accessories were imported from
India, China, HK and Taiwan. After achieving great success in this venture,
they went ahead and started the buying house for sourcing garments, to tide
away the problems faced by the Importers in USA.
They
used their experience and association in the 3rd world countries
like India, Pakistan, Bangladesh, Philippines, Indonesia, Korea and China
and made a good foundation to service their clients in the USA.
The
company did have its teething problems, but it overcame them and moved
forward spreading its wings slowly but steadily, into India, Pakistan,
Bangladesh, the Middle East (UAE, Oman, Qatar, Jordan, Egypt), the Far East
(Indonesia, HK, Philippines, China), Africa (Kenya, Madagascar, Lesotho,
Botswana), and built a strong reputation for themselves for good prices and
delivery.
West
End’s success lies in using its mistakes, as the stepping-stones to
success, with the motto
“ Exceed the expectations of
the buyer.”
Heading the organization Mr. Kenny
Bindra aided by Mr. AL Goldberg, (A pioneer in garment sourcing from the Far
East) achieved great success in servicing big accounts and selling to some
of the biggest retailers in the USA. At the other end, the group tied up
with manufacturers based in different parts of the world, having good
reputation, and were well known in the garment trade for executing the
orders in a timely manner.
How
may we help you?
Head
Office in New York City, USA.
Having the main office in New York City,
which is the commercial capital of the world and prominently known for the
garment trade, helps us to serve you, our customer, better. We are only a
phone call away. There is no need for you to make long distance calls in
order to check on your production issues. We are updating our system, so
that every client of ours will be given a code to access our website and
check the status of their order.
